CBS Radio To Launch 'Amplify' Program
CBS Radio will unveil a trio of new initiatives under their “Amplify” program. “Impact” will focus on song or album releases, while “Launch” will provide exposure for up-and-coming artists. “Artist Hook Ups” will center on special promotions for CBS Radio listeners, according to Billboard.
Blake Shelton is one of the first two artists to be involved with the program. His latest album, Based On A True Story, releases March 26. Promotion for Based On A True Story will involve highlighting songs from the project, as well as offering listeners a chance to attend the Academy of Country Music Awards in Las Vegas.
Justin Timberlake‘s album “The 20/20 Experience,” which releases Tuesday, March 19, will also be promoted under Amplify.
Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.
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