ACM Announces Brand Partnerships for Second Annual ACM Experience

The Academy of Country Music has entered into four high-profile brand partnerships with Cabela’s, Dr Pepper, Kraft and RAM Trucks that will enhance fan participation and attendance at the free, open-to-the-public ACM Experience, a family-friendly country music lifestyle event held April 5-7, 2013 at The Orleans Hotel and Casino in Las Vegas.

The partnerships include ACM and Cabela’s Great Outdoors Archery event on April 6, featuring Luke Bryan, Jason Aldean, Kix Brooks, Easton Corbin, Chris Janson, Justin Moore, Jon Pardi, Thomas Rhett and A&E’s Duck Dynasty stars Willie Robertson and Jep Robertson will test their skills on bow hunting, using Cabela’s state-of-the-art equipment.

The Diet Dr Pepper Red Carpet Experience is a photo area duplicating the red carpet arrivals line at the Academy of Country Music Awards. Craig Campbell and Thomas Rhett will be featured guests at the event, where they will sign autographs and take photos with fans. Fans can also sample Dr Pepper, Dr Pepper TEN and Diet Dr Pepper.

More than a dozen food vendors and food trucks will offer meals at the Kraft Country Kitchen.

A one-of-a-kind Ram 25,000 square foot interactive outdoor Ram Ride and Drive test track will pair riders with professional drivers to experience the Ram 1500 pickup trucks. The Ram Ride and Drive is comprised of several obstacles including a 13-foot climb where passengers experience the traction capabilities of a Ram pickup truck when driving over a 30-degree angle Ram Mountain. Easton Corbin and Thompson Square will be signing autographs in the Ram Ride and Drive arena during the weekend as well.

Additionally, the ACM Expo Presented by Roper will encompass more than 200,000 square feet of shopping, interactive booths, gaming, dining and more.

“We’re excited that some of America’s most well-known brands have partnered with the ACM to create engaging and unique experiences for fans,” said Teresa George, Sr. VP, Brand Integration and Strategic Partnerships for the Academy of Country Music.