T.J. Martell Taps Nashville Artists for PSA Campaign
The T.J. Martell Foundation has launched the “Music’s Promise for a Cure” public service campaign to help bring awareness to the foundation’s mission of funding leukemia, cancer and AIDS research.
Premiere Networks has signed on as part of the campaign. The network will air public service spots across its programming. Artists who have recorded public service spots include Tim McGraw, Faith Hill, Lady Antebellum, Darius Rucker, Kelly Clarkson, The Band Perry, Reba, Eric Church and Zac Brown Band.
“We are proud to be associated with the T.J. Martell Foundation and are happy to support this campaign by airing their public service spots during our programming,” said Julie Talbott, President of Content and Affiliate Services for National Media Groups, Clear Channel Media and Entertainment. “Our goal is to encourage other companies in the media business to join us in helping the Foundation gain national awareness and raise much needed funds for this worthy cause.”
Companies in the media business can aid the campaign by adding the “Music’s Promise for a Cure” banner ad to their websites (with a link back to the Foundation), or provide space for the full page ad in their publications. Radio can add the 30-second spots to their on-air rotation. In return for any ad contributions, the Foundation will recognize the donors on the Foundation’s website, www.tjmartell.org.
For those interested in making a contribution, please contact Kate Fitzpatrick at Kfitzpatrick@tjmartell.org.
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