New Regional Promotion Manager for Arista Nashville

Ali O'Connell

Ali O’Connell

Arista Nashville has added Ali O’Connell as a regional promotion manager. Based in Atlanta, O’Connell will report to VP, National Promotion for Arista Nashville, Lesly Tyson. She will begin in her new role on Feb. 4.

“Ali is one of the absolute best promotion executives I have ever met. Her enthusiasm, passion and drive are infectious. She is the perfect addition to the Arista family!” says Tyson.

“I am so excited to join the Arista Nashville family,” says O’Connell. “I have known and respected Lesly Tyson for years and I know that I will be able to learn so much from her.”

O’Connell began her radio career as Marketing Director for the then eight station Citadel cluster before transitioning to the music side, becoming the APD/MD/On-air at WSSX in Charleston (Top 40) and WSUY in Charleston (AC).

Prior to her work with Arista Nashville, she was a regional promotion manager with Atlantic Records.


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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