BBR Music Group Taps Two

Caitlin Rantala • January 7, 2013

Steve Mekler

The BBR Music Group has hired Steve Mekler as Digital Marketing Manager for its Consumer & Marketing Department, and added Kevin Grace as Digital Media Coordinator for BBR Management.

In his new role, Mekler will be responsible for managing the social media strategy for all BBR artist and label accounts. He will creatively contribute, manage and execute digital marketing campaigns, as well as evaluate and analyze digital metrics for market research. As a recent graduate of Belmont University, Mekler spent the last eight months as the radio promotion and new media intern for BBR Music Group. Previously, he served as a marketing intern for Capitol Records Nashville.

“I am absolutely thrilled to have Steve joining our Consumer & Marketing Department. He has undoubtedly proven himself to be an incredible asset to the team, and I look forward to seeing the results of the work he will be doing firsthand,” says BBR Music Group VP New Media Lynette Garbonola.

Kevin Grace

“I cannot express enough how honored I am to be a part of this team as we enter what I feel will be a banner year for BBR Music Group. I had the privilege of starting at BBR as an intern and to this day continue learning from an incredible team of friends and mentors. I’m absolutely excited to continue attaining knowledge, while shouldering my experiences to the future opportunities here at BBR Music Group,” says Mekler.

In his new role, Grace will coordinate the digital presence and content for all BBR Management clients including Thompson Square, Parmalee, Kristy Lee Cook and Lindsay Ell. He is a graduate of MTSU and most recently served as an intern for Red Light Management. He also previously interned for manager Dave Love.

“Kevin’s energy and enthusiasm is a great fit with BBR Management,” said Stephen Linn, SVP, BBR Management. “Our artists do a great job staying connected with their fans and with Kevin’s help we’re excited about the new ideas and content fans will see from them.”

“I’m very excited to be joining the BBR Music Group family, and I’m looking forward to working with an already dynamic digital team,” says Grace.

Mekler and Grace’s positions are both effective immediately. Steve Mekler may be reached at steve@brokenbowrecords.com. Kevin Grace may be reached at kevin@bbrmgmt.com.