Red Bow Taps New Southeast Promotion Director

RED BOW Records recently announced the addition of Mallory Opheim as its new Southeast Director of Promotion for the label.

Opheim brings a solid foundation of reputable experience to the RED BOW promotions team. She most recently served as Promotion Coordinator for Blaster Records in Nashville. Prior to that, Opheim was the Promotion Manager for InstiGator Entertainment. Additionally, she previously held a position as Director of Marketing & Management at Davis Music Group.

Opheim will report directly to Shelley Hargis, National Director of Promotion, and Reneé Leymon, VP of Promotion for RED BOW Records.

“I couldn’t be starting my regional career in a better place than RED BOW.  I am honored to be joining a company with such a strong staff and artist roster.  Their slogan is ‘For The Love of Music’ and it’s obvious from Benny and Jon on down, they do. Carson James has an impressive track record in promotion working with some of the biggest artists in the format. Reneé and Shelley have an infectious energy that is second to none.  As for the music, Rachel Farley already has a huge buzz, and the early music I have heard on Joe Nichols gave me chills. I can’t wait to get started!” says Opheim.

“Jon Loba, Shelley Hargis and I were all Promotion Coordinators at some point,” said Leymon, “and recognize how well it trains you for a Regional position. Mallory is chomping at the bit to be calling Radio and is prepared to hit the ground running. Get ready Southeast…you are going to LOVE her!”

Opheim’s new position will be effective as of January 2, 2013. She can be reached at mallory@redbowrecords.com.