PepsiCo, Brad Paisley and Dollar General recently kicked-off the “Tune in to Giving” campaign to help support the Dollar General Literacy Foundation. Paisley will be featured on in-store displays and digital marketing materials to help draw consumer awareness and participation in the program.
From now until Aug. 19 when Dollar General shoppers buy a 10-ounce or larger bag of Lay’s potato chips and a 2-liter Pepsi product together, and enter the code from their receipt at www.dollargeneral.com, $1 will be donated to the Dollar General Literacy Foundation. The minimum donation is $50,000, with a maximum donation of $75,000.
Fans who enter their receipt code online will receive a free music download and be entered for the chance to win Dollar General gift cards, Brad Paisley memorabilia and concert tickets to Paisley’s Virtual Reality World Tour. The tour kicked-off in January 2012 and has played to nearly one-half million fans so far. The Virtual Reality World Tour continues through mid-October.