CRS 2012 Research Study Reveals Non-P1 Preferences

Country Radio Seminar’s 2012 research study was delivered at the Nashville Convention Center yesterday (Feb. 22), and focused on the attitudes and preferences of country fans beyond the P1 listener.

Conducted by Edison Research and presented by company President Larry Rosin, this year’s study surveyed over 1,000 country fans ages 18-54. These “non-P1” listeners comprised 65 percent of total country fans, which make up about 40 percent of the overall interviews conducted.

Among the findings:

—Local and live personalities make for the most important competitive advantage for AM/FM stations in a fragmented media marketplace where potential listeners can also choose Pandora or Spotify. Rosin drove this point home to thunderous applause. “Every time we voicetrack a daypart or fire a local radio personality, we are shaving away our advantage as an industry.”

—Non P1s are more than twice as likely to be new (within the last 10 years) fans of the country format.

—One in six non-P1’s prefer country music from the 1960’s and 1970’s.

—Ninety percent of the non-P1’s feel Country makes a positive contribution to America. Four out of five say lyrics in country songs express their feelings.

—Non-P1’s are more likely to be church-goers than P1’s.

—Non-P1’s are more likely to be aware of Pandora, iHeartRadio or Spotify and less inclined to regularly listen to AM/FM.

Rosen used the analogy of Marshall Field’s flagship downtown department store in early 20th century Chicago, when there were no other options. As the city grew and the population spread to the suburbs, closer alternatives popped up and people began to abandon the central store. Field had to go find customers where they lived. AM/FM stations have held that flagship status for a long time, but now other alternatives are popping up. Rosin urged the crowd to meet potential listeners where they are using new technologies, with live/local personalities.

Full CRS 2012 Country Radio research study is available at www.edisonresearch.com.

Hank Jr. Tour To “Take Back the Country”

Hank Williams Jr. will begin his multi-city “Take Back The Country” tour on March 3 in St. Augustine, FL with guests Jamey Johnson, Chris Young, Josh Thompson, George Thorogood and .38 Special joining on select dates. So far, 16 shows have been scheduled.

Bocephus has a new album on the horizon, including new material written within weeks of his 2011 controversial remarks.

Take Back the Country Dates:

3/03– St. Augustine, FL – The St. Augustine Amphitheatre
3/04– Plant City, FL – Florida Strawberry Festival
4/06– Biloxi, MS – Mississippi Coast Coliseum (w/ .38 Special)
4/07– Tuscaloosa, AL – Tuscaloosa Amphitheatre (w/ .38 Special)
4/13– Duluth, GA – The Arena at Gwinnett Center (w/ .38 Special and Jamey Johnson)
4/14– Charleston, WV – Charleston Civic Center Coliseum (w/ .38 Special and Jamey Johnson)
4/27– Southaven, MS – Landers Center (w/ Josh Thompson and Jamey Johnson)
5/11– Evansville, IN – Ford Center (w/ .38 Special and Jamey Johnson)
5/12– Dayton, OH – Nutter Center (w/ .38 Special and Jamey Johnson)
5/18– Bossier City, LA – Centurylink Center (w/ .38 Special and Jamey Johnson)
5/19– Wichita, KS – INTRUST Bank Arena (w/ Jamey Johnson)
7/27– Cheyenne, WY – Cheyenne Frontier Days (w/ Chris Young)
8/04– Davenport, IA – Mississippi Valley Fairgrounds
8/16– Louisville, KY – Kentucky State Fair, Freedom Hall (w/ George Thorogood)
8/17– Des Moines, IA – Iowa State Fair, Grandstand (w/ George Thorogood)
8/18– Sedalia, MO – Missouri State Fairground (w/ George Thorogood)

Nashville Artists Support National and Local Public Libraries

Mat Kearney and Taylor Swift have joined the national Read Across America campaign set for March 2 by recording PSAs and making donations.

Swift has donated 14,000 books to the Nashville Public Library and will release a national campaign (seen below) with co-stars from her forthcoming animated film The Lorax. The film interpretation of the Dr. Seuss book includes voices from Swift, Zac Efron, Danny Devito, Betty White and Ed Helm and will be released March 2, the day of the Read Across America campaign.

Mat Kearney also shares his love for reading in a similar PSA supporting e-books at Nashville’s library titled Discover NPL. Kearney will additionally appear on the Feb 28th Jimmy Kimmel Live! debuting new single “Ships in the Night” from his current album Young Love (Universal Republic) and is currently on a headlining tour in California through April.

Pre-CRS After Hours With BMLG

(L-R) Back: Jay DeMarcus, Chris Thompson, James Young, Joe Don Rooney, Jon Jones, CMT’s Brian Philips, Cherrill Green, and Dean Berner. Middle: Reid Perry, Kimberly Perry, Sunny Sweeney, Thomas Rhett, Gary Levox, Mike Eli, Martina McBride, Hannah Blaylock and Greg Bates. Front: Justin Moore, CMT’s Cody Alan, Brantley Gilbert, Neil Perry, Scott Borchetta, Jimmy Harnen and Ella Mae Bowen

reporting by Eric Parker and Jon Freeman

There was barely any breathing room left for guests who came out to see the star-studded lineup at Big Machine Label Group’s invite-only CRS party at 3rd & Lindsley on Tuesday, Feb. 21.

CEO Scott Borchetta co-hosted the event with CMT Radio Live personality Cody Alan who, at times, made offstage balcony banter with CMT host Samantha Stephens.

Party arrivals walked a 45 foot red carpet where they could have their photo taken with a variety of BMLG artists from all three imprints.

Guests were treated to two hours of star-power, beginning with Martina McBride. The powerhouse vocalist kicked-off the evening with “Independence Day.” “I usually have a whole set to warm up to that song,” she said after performing the signature, followed by her current hit anthem,“I’m Gonna Love You Through It.”

New music was showcased from Ella Mae Bowen, Thomas Rhett, Brantley Gilbert, and The Band Perry. New Republic artist Greg Bates featured “For The Girl.” Edens Edge captivated with “Amen” and debuted new single “Too Good To Be True.” Justin Moore revealed his next single “‘Til My Last Day.” Eli Young Band and Sunny Sweeney were also present.

Headliners Rascal Flatts were introduced by the “Banjo” music video, which was also included in their set along with “Life Is A Highway” and “Fast Cars and Freedom.” Jay DeMarcus broke the mood after performing the ballad “I Won’t Let Go,” “Couple skate is over, we are now going back to group skate.”

Gift bags were distributed as guests left, inside was a BMLG hoodie and a save the date invitation for a formal announcement for the “Outnumber Hunger” partnership between the label group and General Mills to fight hunger.

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Following that party, CRS attendees and industry professionals flocked over to Mercy Lounge to see a midnight set from Grammy-winning band The Mavericks, who just signed with Valory Music. Despite the late hour, fans packed the venue and were rewarded with a blistering, spectacular hour-and-a-half performance of old favorites and new material from their forthcoming album due later in 2012.

Vocalist Raul Malo showed off his exemplary pipes, and was backed with intensity by bandmates Robert Reynolds, Paul Deakin, and Eddie Perez as well as a righteous brass section. Songs performed included “All You Ever Do Is Bring Me Down,” “What A Crying Shame” “Dance The Night Away,” “There Goes My Heart,” and “You’ve Lost That Lovin’ Feeling.”

Even as the clock ticked past 1 AM, the radio/industry crowd was lively—dancing and twirling to each new selection in the middle of the Mercy Lounge floor. When’s the last time you ever saw a group of country PDs and industry folks do that?

DISClaimer Single Reviews (2/22/12)

Everybody’s trying to introduce new artists, so do you think it might be Country Radio Seminar week or something?

More than half of the contenders in this week’s column are baby acts. But despite the plethora of newcomers, I didn’t find one that I thought deserved a DisCovery Award.

On the other hand, there were plenty of Disc of the Day contestants. So many, in fact, that I’m giving out Male, Female and Group honors. The Male Disc of the Day prize belongs to Hunter Hayes, who sounds like he has a real breakthrough single with “Wanted.” The Female is my longtime favorite Kellie Pickler with her “100 Proof.” The Duo/Group disc is unquestionably Thompson Square’s striking “Glass.”

Party on, conventioneers.

LISA MATASSA/Wouldn’t You Like to Know
Writer: Lisa Matassa/Don Rollins/Jody Gray; Producer: Jody Gray & Don Rollins; Publisher: Strike the Match/Curtis E. Flush/Smyth of Tunes/Chrysalis, BMI/ASCAP; 9 North/itiswhatitis (www.lisamatassa.com)
—The gals giggle and whisper to each other in the dance club, keeping the guys in the dark about what is going on. The production has a rocking, country-funk backbeat, and Matassa sings with plenty of oomph.

KELLIE PICKLER/100 Proof
Writer: none listed; Producer: none listed; Publisher: none listed; BNA (ERG) ()
—Their love might be soaked in sauce, but it’s the real thing. Beautifully done.

THOMPSON SQUARE/Glass
Writer: none listed; Producer: none listed; Publisher: none listed; Stoney Creek (ERG) ()
—This extremely well-written love ballad points to the fragility of romance. The harmony blend is just perfect, and the ear-tickling track ebbs and swirls. Spin this.

CLINT MARTIN/I Love Being Me
Writer: none listed; Producer: Tommy Detamore & Clint Martin; Publisher: none listed; CM (www.clintmartinband.com)
—This is a textbook example of what country rock is supposed to sound like. He sings with a down-to-earth drawl, and the band kicks butt behind him. Stinging guitar work, crisp percussion and righteous energy.

AARON LEWIS/Endless Summer
Writer: Aaron Lewis; Producer: James Stroud & Aaron Lewis; Publisher: WB/Greenfund, ASCAP; R & J (www.aaronlewismusic.com)
—He shows off confident lung power here. It’s the same old song, the one about country kids hanging out and having summer fun, but you have to wonder a little about someone who name-checks Jason Aldean and Miley Cyrus in the same lyric. I never liked Staind as a rock band, but I have to confess that with this single, its lead singer’s transition to country is complete.

KRISTEN KELLY/Ex-Old Man
Writer: Kristen Kelly/Paul Overstreet; Producer: Tony Brown & Paul Overstreet; Publisher: Sony-ATV Tree/Scarlet Moon, BMI; Arista Nashville ()
—He was cheating on her with her best girlfriend. Then he gets tired of the girlfriend and hits on her again. No wonder she’s ticked off. Funky fun.

HUNTER HAYES/Wanted
Writer: Troy Verges/Hunter Hayes; Producer: Dann Huff & Hunter Hayes; Publisher: Songs of Universal/Songs From the Engine Room/Happy Little Man, BMI; Atlantic ()
—Not to be confused with the 1990 Alan Jackson smash with the same title, this song’s a tenor-voiced ballad wherein he wants to make her feel wanted. Hayes’ perfectly expressed vocal is a thing of wonder, and the melody is magnetic. I hear a hit.

BRAD WOLF/Too Many Mondays
Writer: Brad Wolf/Don Goodman/Sharon Resnick; Producer: Johnny Morris, Buddy Resnick & Don Goodman; Publisher: Big Hitmakers/Circle South/Little Tornadoes, BMI; Motion ()
—The blue-collar lyric is so strong that it really doesn’t matter that he sounds like he’s struggling to stay on pitch. Raucous barroom shenanigans.

CLAUDIA LEE/Hollywood Sunset
Writer: Max DiCarlo/Adam Iscove; Producer: none listed; Publisher: none listed, ASCAP; CLM 96 (www.claudialeelive.com)
—This pert blonde is featured on the CW TV series The Hart of Dixie. She’s 15 and sounds almost exactly like Taylor Swift.

LORI SMITH/What’s in it for Me
Writer: Bucky Jones/Tom Shapiro/Ron Hellard; Producer: none listed; Publisher: Universal Polygram/McBeck, BMI/ASCAP; 615 (615-776-2060)
—Not to be confused with the 1994 John Berry hit with the same title, this one’s a slow, sultry ballad pleading for lasting love. She has an interesting voice with a slight vibrato that’s particularly ear-catching when she dips into her dark alto register.

GMA Announces Dove Nominations

The Gospel Music Association (GMA) announced today (2/22) the 43rd Annual GMA Dove Awards nominees at a press conference held at The Georgian Terrace Hotel in Atlanta, GA. The announcement also streamed live at hearitfirst.com.

Nominees were announced by Grammy nominated R&B artist Montell Jordan, BET “Lift Every Voice” host CoCo Brother, Daytime Emmy nominated comedian Chonda Pierce and World Heavyweight Champion wrestler AJ Styles.

“The GMA is excited to again honor the artists, songwriters and creative individuals in our community through the 43rd Annual GMA Dove Awards” said Jackie Patillo, GMA’s Executive Director.  “This event not only celebrates great work, but provides a platform to further our mission of exposing, promoting and celebrating the Gospel through music.”

The 43rd Annual GMA Dove Awards nominees include:

Song of the Year
“Alive”; Natalie Grant
“Blessings”; Laura Story
“Celebrate Me Home”; Perrys
“Glorious Day (Living He Loved Me)”; Casting Crowns
“Hold Me”; Jamie Grace
“I Smile”; Kirk Franklin
“I’ve Been Here Before”; Ernie Haase & Signature Sound
“Please Forgive Me”; Gaither Vocal Band
“Who Am I”; Jason Crabb
“Your Great Name”; Natalie Grant

Male Vocalist of the Year
Chris August
Chris Tomlin
Jason Crabb
Kirk Franklin
Steven Curtis Chapman

Female Vocalist of the Year
Francesca Battistelli
Kari Jobe
Laura Story
Mandisa
Natalie Grant

Group of the Year
Casting Crowns
David Crowder*Band
Gaither Vocal Band
NEEDTOBREATHE
The Isaacs
Casting Crowns

Artist of the Year
Jason Crabb
Laura Story
LeCrae
The Isaacs

New Artist of the Year
Beyond The Ashes
Dara Maclean
Jamie-Grace
Royal Tailor
The City Harmonic

Producer of the Year
Bernie Herms, Brown Bannister
Ed Cash
Ian Eskelin
Michael Sykes
Wayne Haun

For a complete list of all of the GMA Dove Awards nominees, click here.

Atlanta will host the Dove Awards for a second time at the Fox Theatre on Apr. 19, 2012. For more information, visit www.gospelmusic.org and www.hearitfirst.com.

CRS Presents 2012 Humanitarian Awards

(L-R) DeMarcus, Clarence Spalding, Bill Mayne (CRS Executive Director), LeVox, Chooljian, Culotta, Rooney. Photo: Bev Moser

The CRS 2012 Humanitarian Awards were distributed this morning (Feb. 22) by CRS President Mike Culotta and Radio Ink’s Lois Chooljian immediately following the CRS Keynote Address. Humanitarian awards are presented for notable public service initiatives that improve the quality of life for the communities they serve.

Rascal Flatts members Gary LeVox, Jay DeMarcus and Joe Don Rooney received the previously announced Artist Humanitarian Award for their exceptional humanitarian efforts. The Trio donated $3 million to the Monroe Carell Jr. Children’s Hospital at Vanderbilt in 2010 and currently serve as celebrity spokespersons for the national suicide prevention organization, The Jason Foundation, and have been members of the American Red Cross Celebrity Cabinet for the past seven years.

“It’s a little uncomfortable to be recognized for something we feel we should be doing,” remarked DeMarcus after the band received their award on stage. “We have been so blessed with an amazing career, to pay the blessings forward seemed the most natural thing to do.”

Small Market Winner: 106.9 KMOK/Lewiston, ID was instrumental in local humanitarian efforts in 2011, including National Night Out Against Crime, Pet of the Week, Lewis Clark Animal Shelter’s Dog Swim, Coats for the Cold, Annual Life Safety Day, United Way Day of Caring, Relay for Life, Earth Day, Jackson Baldwin Foundation, Jog for Jugs, Wounded Warriors Project and Cruising to Clarkston.

Medium Market Winner: 107.7 WIVK/Knoxville, TN contributed to fundraising efforts helping raise more than $12.9 million in 2011. Campaigns included the HonorAir Radiothon, Voices from the Front, Coats for the Cold, Stuff the Bus, a Susan G. Komen benefit concert and the Teddy Bear Round Up, Real Steel movie premiere, Buddy’s Race Against Cancer, Fantasy of Trees for Children’s Hospital, Great Rubber Duck Race for Boys & Girls’ Club, ADA Step Out Walk and Knoxville Zoo.

Large Market Winner: 97.1 WLHK/Indianapolis, IND continued support for Habitat For Humanity in 2011 with a five bedroom house build at the Indiana State Fair, hosted a Santa’s Secret Star benefit concert for the Salvation Army, debuted its Christmas Angel Cheri’s Chores program, partnered with the Colts for the Big Blue Drive-Through for tornado relief and was instrumental in efforts supporting the victims at the Indiana State Fair tragedy.

MusicRowPics: 10th Annual CRS Meet & Greet and CBO Awards

MusicRow held its 10th Annual CRS Meet & Greet and CountryBreakout Awards yesterday with performances by JT Hodges, The McClymonts, and Marlee Scott as well as a special appearance from Joanna Smith.

The invitation-only event at Margaritaville in downtown Nashville served as an unofficial kick-off to Country Radio Seminar, which began at the Nashville Convention Center today (Feb. 22).

Awards based on CountryBreakout Chart airplay were presented to Independent Artist of the Year, Eric Lee Beddingfield; Label of the Year, Capitol Records Nashville; Breakout Artist of the Year, Thompson Square; Artist of the Year, Brad Paisley. WPPL/Blue Ridge, GA PD Jim Quinton was presented with the editorial CountryBreakout Reporter of the Year. An in-depth profile of each recipient is featured in the February/March 2012 MusicRow print magazine.

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Photos: Izzynashville.com

Bobby Karl Works The Country Radio Hall of Fame Ceremony

Chapter 389

The official/unofficial first Country Radio Seminar cocktail party occurred just prior to the Country Radio Hall of Fame awards at the Convention Center.

This is always a good opportunity to see which recording artists are early birds trying to catch the worms of country radio’s gatekeepers. On Tuesday evening (2/21), they included Josh Thompson, Deborah Allen, Jerrod Niemann, Radney Foster, Mark Collie, Jay DeMarcus, Connie Smith, Jana Kramer and Oak Ridge Boys Duane Allen, Joe Bonsall and Richard Sterban.

CRS chair Charlie Morgan dubbed the ceremony, “the most special night, the night we honor our greats, our legends.” Country Radio Broadcasters board president Mike Culotta gave the President’s Award to Hall of Fame member Bob Kingsley.

“I’m getting an award for something I truly love,” said the honoree. “Every industry has its own convention, but none can compare to ours.” Kingsley has attended 40 of the 43 CRS confabs. He was instrumental in getting songwriters involved and has worked at literally every level of the planning and execution of the annual get-together.

Pictured at the Country Radio Hall of Fame induction ceremony are the 2012 class of the Country Radio Hall of Fame. (L-R): CRS President Mike Culotta, Eddie Stubbs, Ron Rogers, Beverlee Brannigan, Rusty Walker, Bill Whyte, Moby, Bob Kingsley, CRS Executive Director Bill Mayne. Photo: Bev Moser

R.J. Curtis presented the Artist Career Achievement Award to Glen Campbell. The superstar’s hits played with a video montage, since he was en route to Boston for another stop on his farewell tour. Keith Urban appeared, also via video, to thank Glen for, “blazing such a trail for guitar-slinging singers in this town” and being, “such a huge influence in what I do.” Keith performed “Wichita Lineman” in Glen’s honor.

T.K. Kimbrell accepted for Glen, who has Alzheimer’s Disease. “This is perfect timing,” said Kimbrell, “because Glen can still understand what an honor this is.” He said he’d spoken to the star about it the day before. “This award is a real testament to how a country boy from Delight, Arkansas, can reach people all around the world.”

The first Radio honoree was Midwest programmer and operations manager Beverlee Brannigan, who is considered to be a trailblazer for women in country radio programming. “I was truly the only woman in the room for most of the ‘80s and ‘90s,” she acknowledged.

Famed consultant Rusty Walker has worked with more than 750 stations. He was the second Radio honoree.

“If I live to be 150, I’ll never be able to repay this debt,” he said. “Thank you, CRS, for creating a learning and networking environment.”

Ron Rogers was introduced by Bill Mayne as, “one of the best teachers I’ve ever met, hence his nickname, ‘Coach.’” Rogers is noteworthy for his work in the Austin, TX market.

“It’s easy to get puffed up about an honor like this,” said Rogers. “I said to my wife on the way up here, ‘In your wildest dreams, did you ever think we’d be flying into Nashville to go into the Hall of Fame?’ She said, ‘Ron, you’re not in my wildest dreams.’”

The on-air personalities were saluted next. Linda Davis and Lang Scott inducted their friend Bill Whyte, presenting a gag CD cover of “Lady Grannybellum,” picturing them with him. On a more serious note, Scott said, “We’re in the heart of Music City, in the heart of country music and in the heart of country radio. And that’s appropriate, because Bill has a heart. I think you’re very wise to honor a man of such integrity.”

Whyte, currently on WSM, recalled beginning his career playing records on small-market radio stations from trailers in cow pastures. He was unapologetic in giving the evening’s longest acceptance speech. His on-air stints include time spent in Cincinnati, Milwaukee and Indianapolis, as well as Nashville. He is also a singer-songwriter.

“To all those who never told me I couldn’t, thank-you so much and God bless,” he concluded.

His fellow WSM broadcaster Eddie Stubbs was also inducted into the Hall of Fame. At age 50, Stubbs is the youngest inductee to date and also perhaps the only one who comes from a public-radio background.

“He’s crazy as a bat, and I know that because it takes one to know one,” said inductor Marty Stuart. Stubbs is a walking encyclopedia of historic country music and plays it on his shows. “He can take us to the heart and soul of country music,” said Stuart. “If you follow your heart, it will always take you to the right place. Eddie followed his heart,” and it led him to the Hall of Fame.

A veteran of The Johnson Mountain Boys bluegrass band, Stubbs recalled fiddling for the late Johnny Wright and wife/co-star Kitty Wells. Kitty, age 92, was in attendance and received the night’s longest and loudest standing ovation.

“I didn’t get into this for self-gratification,” Stubbs said. “It’s always been about the music….This award tonight is a monumental blessing, and I thank God.”

Entertainment attorney titan Joel Katz inducted James Carney, known on the air as Moby. The DJ is a Crossville, TN native and Belmont dropout who grew up country but gained fame as a rock shock jock. He went back to his country roots in 1991 on the air in Atlanta.

“I never thought I’d see the brass ring of the country-radio carousel, but look at me tonight,” quoth Moby. “It’s the Academy Award of country broadcasting.”

Roughly 400 folks attended. Working the room were Jim Halsey, Sherman Halsey, Skip Bishop, Mark Wright, Mike Dungan, Charlie Monk, Phyllis Stark, Dan Rogers, Donna Hughes, George Briner, Scott Borchetta and Tom Baldrica. Hall of Famer Smokey Stover was there celebrating his 90th birthday. Dale Turner, Bobby Wright, Mike Ford, Bob Cole, David Haley, Steve Dean, Sue Sturdivant, Charlie Cook and Byron Gallimore dined on steak medallions, roasted potato wedges and broccoli, cauliflower, carrots and other mixed steamed veggies. Apple pie and/or chocolate cake were the deserts.

Immediately afterward (2/21), Sony and Sea Gayle showcased Wade Bowen, Jerrod Niemann and Brent Anderson in the Renaissance Hotel Ballroom. The laminate/invitation included those magic words, “open bar.” Schmooze on!

At the “Official Country Radio Hall of Fame After Party” are (L-R): Liz O’Sullivan (Sea Gayle Senior VP of Creative), Lesly Tyson (Arista Nashville VP National Promotion), Frank Rogers (Sea Gayle Partner), Wade Bowen, Gary Overton (Sony Music Nashville Chairman & CEO), Chris DuBois (Sea Gayle Partner), Brent Anderson, Norbert Nix (Columbia/BNA Records VP National Promotion), Jerrod Niemann. Photo: Bev Moser

Parallel Music Publishing Signs Hit Writer

Nashville’s Parallel Music Publishing has signed songwriter Thom McHugh to its roster. McHugh has five No. 1s and an additional five songs to hit the Top five. Those hits include “Don’t Happen Twice,” “You Can’t Lose Me,” and “More” by Trace Adkins.

McHugh graduated from Belmont University’s Music Business Program in Engineering, interned at MCA Publishing where he worked his way up to become chief engineer of the studio. Engineering by day and writing by night, McHugh discovered his true passion in writing.

“I’m thrilled to be working with Tim Hunze [Managing Partner] and the entire Parallel Entertainment team,” said Thom. “It feels like the perfect fit.”