Moontoast has secured $6 million in a round for future funding, the Nashville Business Journal reported yesterday (1/5). The Martin Companies, a Nashville venture capital firm, led the round, in which other investors are participating as well.
“We believe there is a fundamental shift occurring in digital commerce,” said Les Wilkinson, managing director of The Martin Companies and a member of Moontoast’s board. “Consumers expect opportunities for engagement and commerce to be delivered to them and brands are struggling to determine how best to respond. We continue to be impressed with Moontoast’s approach to this shift.”
Moontoast, which launched in 2010, is a tech company that has offices in Nashville and Boston. A social commerce platform, Moontoast helps facilitate the relationship between brands and their target audiences by encouraging interaction through social and advertising networks.