CRS 2012 Updates

Country Radio Seminar has commissioned a comprehensive Country music research study for presentation at CRS 2012, with data focusing on a broader spectrum of Country music fans than previous CRS research studies.

The extensive research surveys more than 1,000 randomly selected male and female Country music listeners, ages 18-54, from a representative sample of Country music fans across the U.S. It will provide a comprehensive look at listening habits, music discovery trends and technology usage. The presentation will also include video interviews conducted with Country music fans from around the country.

New Jersey-based market research firm Edison Research is conducting the study and will present its results during the CRS research panel at 2:30 p.m. on Wednesday, Feb. 22. The CRS research study is sponsored by St. Jude Children’s Research Hospital.

“This unique approach will provide the macro look at the marketplace and the micro view from the individual perspective. The results will provide CRS attendees with actionable tools to improve their business performance,” says CRS Executive Director Bill Mayne.

CRS 2012 will be held Feb. 22-24, 2012, at the Nashville Convention Center.

$99 Unemployment Rate: For the third straight year, the $99 Unemployment Rate is being offered at Country Radio Seminar. Available through Jan. 27, 2012, the $99 rate provides CRS attendees access to more than 30 on-site educational panels and roundtable discussions. However, tickets to the Lady Antebellum show, New Faces of Country Music Show and daily luncheons must be purchased separately at an additional cost.

An on-site $99 Unemployment Rate will be available for walk-up registrants, but advance Unemployment Rate registrations must be received at the CRS offices for processing no later than Jan. 27. Contact Kristen McRary at (615) 327-4487 or Kristen@CRB.org for registration materials. Proof of unemployment may be subject to verification.

Radio Humanitarian Awards: Submissions are now being accepted through Monday, Jan. 9, 2012, for the Radio Humanitarian Awards. The awards are presented at CRS to full-time Country radio stations for their efforts to improve the quality of life for the communities they serve. Awards are presented to stations in Large (markets 1-50), Medium (markets 51-130) and Small (markets 131+) categories for public service performed between Nov. 1, 2010, and Dec. 31, 2011. Applicants should submit a brief written presentation (two pages maximum, including photos) to humanitarian@crb.org, summarizing the details of the station’s community service efforts performed during that period.