With Taylor Swift’s signature fragrance, Wonderstruck, arriving in stores, she is preparing several promotional in-store and media stops for October. The Wonderstruck appearances occur in between dates on her Speak Now World Tour, and there’s even a local date on the itinerary.
Swift’s appearances include the following:
Oct. 13 – Good Morning America, Live! With Regis and Kelly, and Macy’s Herald Square in NYC
Oct. 18 – Sephora in Glendale, CA
Oct. 19 – The Ellen DeGeneres Show
Oct. 28 – Belk in Franklin, TN
“I wrote the lyric, ‘I’m wonderstruck, blushing all the way home,’ for the song ‘Enchanted,’ about the first time you meet someone. A fragrance can help shape someone’s first impression and memory of you, and it’s exciting to think that Wonderstruck will play a role in creating some of those memories,” Swift says. She worked with Elizabeth Arden on creating the fragrance.