Jonathan Mayers, Bonnaroo & Superfly Entertainment Co-Founder, Dies

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Jonathan Mayers, co-founder of Superfly Entertainment and the co-creator of festivals including Bonnaroo and Outside Lands, has died. His age and cause of death are unknown at this time.

Mayers, a New York native and a graduate of Tulane University, began his work in music through New Orleans venue Tipitina’s and the long-running Jazz Fest celebration. He co-founded Superfly in 1996 with Rick Farman, Richard Goodstone and Kerry Black. In 2002, the group launched the first Bonnaroo. Mayers was later an integral part of launching Vegoose in Las Vegas, Clusterfest and Outside Lands in San Francisco, and creating immersive fan experiences for shows including Seinfeld, The Office, South Park, Arrested Development, It’s Always Sunny in Philadelphia, The Daily Show, Friends and more.

 

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Mayers parted from Superfly in 2021 and created Core City Detroit, which sought to raise money to invest in a “culturally rich neighborhood anchored by a music campus providing world- class services, infrastructure, and housing for local/national artists & industry along with entertainment experiences for the public,” according to an investment deck on the project.

Company officials at Another Planet Entertainment issued a statement to Billboard following Mayers’ passing. “Jonathan was a bright light, always pushing new and creative ideas in the entertainment space,” they said. “He was a visionary who was integral in the founding and the spirit of Outside Lands. Everyone in the Another Planet family will miss him dearly.

“Jonathan was one of the true real visionaries of the modern concert world and one of the core minds behind Bonnaroo,” longtime friend Peter Shapiro, founder of Dayglo Presents and the Brooklyn Bowl tells Billboard. “Modern-day festivals are all in some way built off of his vision.”

Lauryn Sink
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