Warner Music Group (WMG) and Spotify announced today (April 15) they have entered into a new partnership which will see the two companies develop a series of original podcasts built around WMG’s artists’ and songwriters’ catalogs.
“The most impactful podcasts share with music the key component of storytelling and personal experience. In partnership with Warner Music Group, we look to develop stories leveraging their unique artists and catalog,” says Spotify’s VP Global Studios & Business, Courtney Holt. “We look forward to helping them leverage the power of podcasting to forge a deeper connection with fans.”
“We’re excited to take this step forward with Spotify as we strengthen and deepen our existing partnership. Podcasts provide an opportunity to unlock value for artists and songwriters by delivering fresh and unique stories to music to fans across the globe,” says WMG’s EVP, Business Development and Chief Digital Officer, Oana Ruxandra. “We look forward to working with Spotify to experiment and drive growth in podcasting.”
No artists were named in the announcement, but the news follows WMG’s recent launch of the BLK In America podcast by Topsify, which features influential Black artists discussing what it means to be Black in America.
Spotify is now home to more than two million podcasts including The Michelle Obama Podcast, The Journal., The Joe Rogan Experience, The Bakari Sellers Podcast, Stolen: The Search for Jermain, and the recently launched Renegades: Born in the USA, among countless others.