Chad Heritage Joins Cumulus Media

Chad Heritage

Chad Heritage has joined Cumulus Media as Program Director for country station WGKX-FM/KIX 106 and for adult contemporary station WKIM-FM in Memphis, Tennessee.

He joins from iHeartMedia, where he served as National Brand Coordinator since 2009 and Sr. VP, Programming for iHeartMedia, Little Rock, Arkansas, since 2006. He has also worked as Program Director for KSSN/KMJX for the past 23 years. Heritage’s stations have earned several CMA Radio Station of the Year for Medium Market honors.

Morgan Bohannon, VP/Market Manager, Cumulus Memphis, said, “We knew Chad was a good match the first time we talked to him. He’s from the region, has had a very successful programming career and is the perfect fit to lead one of America’s best Country brands with KIX 106. He’s just the perfect fit for us and we’re excited about his joining the Cumulus team in Memphis.”

Danni Bruns, Operations Manager, Cumulus Memphis, said, “Chad is the winning team member we’ve been looking for and I am excited to work with him as well as learn from him.”

Heritage said, “I’m beyond excited to join the extremely talented Cumulus team in Memphis. I grew up listening to the legendary KIX 106, so this is truly a dream come true for me.”


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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