BMLG Promotes Donna Lidster To VP, Marketing-Canada
Donna Lidster has been promoted to Vice President, Marketing – Canada at Big Machine Label Group. Lidster has been with BMLG for seven years and will continue to lead all the Canadian marketing efforts for the entire roster.
“Donna Lidster has been our not-so-secret weapon and the foundation of our success in Canada since coming aboard,” said BMLG President/CEO Scott Borchetta. “Her understanding of the market, musical intuition and unbeatable relationships continue to propel all things Big Machine. She’s simply the best.”
Prior to joining Big Machine Label Group, Lidster spent 13 years with Universal Music Canada as Director of Marketing and VP Marketing, Universal, Island Def Jam. Prior those roles, she worked in promotion at PolyGram for two years as Director, National Promotion and three years as a Regional.