SMACK Promotes Robin Palmer To Chief Creative Officer

Robin Palmer

SMACK’s Robin Palmer has been promoted to Chief Creative Officer, where she will oversee and help grow SMACK’s songwriter roster, offering a vision for the company’s publishing strategy, identifying new talent and nurturing writers.

Texas native Palmer began her career in 1983 after graduating from Middle Tennessee State University. Prior to working at SMACK, she worked at publishing companies including The Writers Group, EMI Music Publishing, and Froehlig Palmer Music. In 2008, Palmer began a working relationship with Shane McAnally, which evolved into SMACK Songs.

McAnally says, “There wouldn’t be a SMACK without Robin Palmer. Her incredible gift of developing songwriters and recognizing diamonds in the rough is what this company is built on. The privilege of working beside her over the past decade has changed my life and I am so excited for her to expand her creative reach.”

“When Shane and I first started working together, we didn’t know what a little dream could grow into,” says Palmer. “I’m so thankful for Shane, Josh (Osborne), Michael (McAnally Baum) and this talented SMACK team for continuing to trust me with these amazing songs and songwriters. I can’t wait to see what’s ahead.”


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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