Eric Church Thrills Fans In Milwaukee Over Weekend

Pictured (L-R): Guitarist Jeff Cease, Joanna Cotten, Eric Church at Fiserv Forum in Milwaukee, Wisconsin on Friday, March 29, 2019. Photo: Justice Slone

Eric Church brought his Double Down Tour to Milwaukee at the new Fiserv Forum over the weekend thrilling fans both Friday (March 29) and Saturday (March 30) nights.

The Fiserv Forum opened in August of 2018 and Church is only the second country music artist to play in the new home for the Milwaukee Bucks.

Friday’s concert offered no opening act, which allowed Church to play for three and a half hours and sing well over 30 songs. A short intermission in the middle of the show allowed everyone, including Church, to take a breath before heading into the second half—which he closed with an acoustic encore.

From fans waving vinyl records during “Record Year” to holding up boots during “These Boots,” the concert had an interactive component that delighted those in attendance.

Eric Church and MusicRow Publisher/Owner Sherod Robertson backstage in the Double Down Tour’s “Shot Room.”

With so many songs offered to the crowd, it’s hard to come up with ones he didn’t play. The crowd roared throughout the show as Church gave everything he had leaving it all on the stage. That roar continued with songs including “Higher Wire,” “Drink In My Hand,” “Pledge Allegiance to the Hag,” and “Springsteen,” among many others.

“Creepin'” escalated fervor with each note which featured backing singer Joanna Cotten going face-to-face with Church seeing who could “out sing” the other. Cotten, who continues to amass more fans at every stop, also performed a solo version of Janis Joplin’s “Piece Of My Heart” which brought the fans to a thunderous applause.

Like a well-timed thrill ride, the night seemed to escalate higher and higher as the show progressed until Church wrapped the show around midnight after offering an acoustic encore of mostly fan-favorite cover songs.

As the name implies, one visit to see this tour may not be enough. Church’s Double Down Tour is not only one that shouldn’t be missed, it’s one that many will want to revisit.

Church’s talented backup singer Joanna Cotten with MusicRow Publisher/Owner Sherod Robertson.

Upcoming Double Down Tour Dates
April 12-13 – American Airlines Center, Dallas, Texas
April 19 & 20 – Quicken Loans Arena, Cleveland, Ohio
April 26 & 27 – Bon Secours Wellness Arena, Greenville, S.C.
May 3 & 4 – PPG Paints Arena, Pittsburgh, Pa.
May 10 & 11 – Pepsi Center, Denver, Colo.
May 17 & 18 – STAPLES Center, Los Angeles, Calif.
May 25 – Nissan Stadium, Nashville, Tenn.
June 28 & 29 – The Gorge Amphitheatre, George, Wash.
Sept. 13 & 14 – Resch Center, Green Bay, Wis.
Sept. 20 & 21 – Scotiabank Saddledome, Calgary, Alberta
Oct. 11 & 12 – Wells Fargo Center, Philadelphia, Pa.
Oct. 25 – Verizon Arena, Little Rock, Ark.
Nov. 1 – SNHU Arena, Manchester, N.H.
Nov. 2 – XL Center, Hartford, Conn.
Nov. 15 & 16 – The Anthem, Washington, D.C.
Nov. 22 & 23 – Golden 1 Center, Sacramento, Calif.

Eric Church joins guests backstage in the Double Down Tour’s “Shot Room” before going on stage at the Fiserv Forum in Milwaukee, Wisconsin on Friday, March 29, 2019.


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Sherod Robertson is President and Owner of MusicRow Enterprises. He oversees all operations and develops strategic initiatives for MusicRow magazine, RowFax, and MusicRow's CountryBreakout chart. Robertson previously served as Director of Finance of Arista Records after beginning his career as Vice President of Finance and CFO at Reunion Records.

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