Promotions, Hirings For 117 Entertainment Group

Pictured (Clockwise from top left): Heather Trotter, Max DaCosta, Lauren Manderbach, Allen Hodge.

117 Entertainment Group’s Zach Farnum has announced promotions and hirings for several staffers. Publicity Manager Heather Trotter rises to Director of Publicity, while Office Manager Max DaCosta rises to Management Associate. 117 Entertainment also welcomes Lauren Manderbach as Director of Digital Marketing and Allen Hodge as Tour Coordinator.

Trotter will continue to execute PR strategy and take lead on select projects for 117 Publicity’s roster which includes Jerry Lee Lewis, Randy Travis, Chuck Negron, Dallas Wayne, Drew Jacobs, James Carothers, Kalie Shorr, Kendall Gary, Lee Roy Parnell, Marta, Max T. Barnes, Mickey Gilley and the Nashville Association of Talent Directors. DaCosta will take over day-to-day responsibilities for 117 Management’s roster, including flagship artist Bobby Bare, with additional artists being announced in the coming months. He will continue to support 117 Live initiatives including the Chillin’ on the Lucie music festival in Port St. Lucie, Florida.

Manderbach joins from her own marketing firm, Alloy Signature, where she worked on marketing and content creation for artists and brands. She has spent the past six months working with Johnny Lee and Bobby Bare on their digital strategies. Her background is in print layout, web and graphic design, photography and videography. She will continue to operate Alloy Signature in addition to her new role at 117 Entertainment.

“We have a very young and hungry team of people who have been absolutely rocking it for our clients across the board. The projects we are working on for clients across the board come in many shapes and sizes, so I need a team of people who can stretch and bend to their needs – this is that team,” said Farnum, 117 Entertainment’s President & CEO.


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at

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