WMN And Southwest Airlines Announce Expanded Partnership With Artists And Staff

Devin Dawson. Photo: Southwest

Warner Music Nashville (WMN) and Southwest Airlines have announced an expanded partnership with Southwest committing support to WMN artists through a variety of fan-focused marketing and promotional opportunities while WMN artists and staff will keep their long-standing tradition of traveling with the Dallas-based international airline.

Sweepstakes, pop up shows, surprises and rewards can be expected with the airline with WMN artists continuing to support Southwest’s Live at 35 inflight concert series and its Opry at the Southwest Porch at Bryant Park summer concert series.

To celebrate this announcement, Atlantic Records/WMN artist Devin Dawson took to the sky for a high-flying performance from Nashville (BNA) to Philadelphia (PHL) as a part of the in-flight series. Dawson’s Dark Horse is due out Jan. 19.

“The employees of Southwest Airlines are already a part of our extended family,” shared Marieke Bianchi, Vice President, Marketing & Strategic Partnerships at WMN. “No airline is more accommodating to our artists’ unique needs when traveling, whether it’s helping them with their guitars and gear, service animals or frequent schedule changes. We are thrilled to formalize this relationship and continue to develop unique ways to celebrate country music and the fans who support it.”

“At Southwest, we connect in a meaningful way with our Customers and Employees through music,” said Linda Rutherford, Vice President & Chief Communications Officer at Southwest Airlines. “With this partnership with Warner Music Nashville, we are excited to continue to offer new music experiences to our Customers, and provide WMN artists and fans our friendly and reliable Customer Service – complete with our promise that bags (and guitars) fly free*.”

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Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. [email protected] @EricTParker

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