Spirit Music Group Appoints Steven Singer As VP, Digital Strategy

Steve Singer

Spirit Music Group has named Steven Singer as VP, Digital Strategy. Singer will be based in the company’s Nashville office and will report to Art Levy, Sr. VP of Business Affairs and Administration. Singer will be responsible for developing new business and partnerships in the digital music space, negotiating new deals and managing marketing efforts to increase revenue.

Singer’s 30+ year career began at Polygram/Universal Music in 1991, where he was a Classical & Jazz Account Service Representative at the Boston sales branch for the Deutsche Grammophon, Decca, Philips and Verve labels. In 1994 he was promoted to PolyGram Classics & Jazz in the New York headquarters where he held a number of positions including Product Manager for Decca Records, Senior Director New Media and Vice President of Marketing. He remained part of the company’s core team as it went through two mergers – Seagram/Universal in 1998
and Vivendi 2000.

In 2013, Singer left Universal to work as a marketing consultant before joining Naxos of America to serve as General Manager of their owned ArkivMusic. At ArkivMusic, he was responsible for new feature development, marketing, merchandising, and financial planning. Singer graduated from Northeastern University’s Music Industry program in 1991 and currently lives in Nashville.

“This is an incredible exciting time to join Spirit while it is experiencing worldwide growth and I look forward to exploring the boundless new opportunities in the digital world to help with this period of growth. I’d like to thank Art and the rest of the team for the opportunity to serve such an amazing global roster of talented songwriters and artists,” said Singer.


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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