APA Nashville Adds Kerri Fox-Metoyer To VP Role

Kerri Fox-Metoyer

Kerri Fox-Metoyer

APA has named Kerri Fox-Metoyer as Vice President of Music Strategy & Partnerships. She will report to Steve Lassiter, Partner and Head of Concerts for APA Nashville. Fox-Metoyer will be based out of APA Nashville’s new penthouse offices at One Nashville Place and will spearhead the agency’s brand partnership initiatives and strategic campaigns for the agency’s entire music roster.

“I’m thrilled to have Kerri join our APA family,” Lassiter says. “Her knowledge, expertise and success in strategic partnerships will provide a great asset to our growing operations.”

Prior to joining APA, Fox-Metoyer served as Vice President of Strategic Partnerships for Sony Electronics, where she helped expand the cross-corporate synergy within the Sony portfolio with talent and athletes such as Joseph Gordon Levitt, will.i.am, and world champion tri-athlete Lesley Paterson. She also played a key role in the U.S. launch of 4K Television with partners that included Taylor Swift, Jimmy Kimmel Live!, American Film Institute and Sony Pictures/Television. Before joining Sony, she was Vice President of Sales at Sony Music Nashville, where she oversaw the company’s traditional and digital business across the label’s artist roster.

Prior to Sony, Fox-Metoyer was Vice President of Sales at Walt Disney Records and EMI Music in Los Angeles. She is a member of several advisory boards for the Nashville Entrepreneur Center. She is a member of the Music Business Association, the Country Music Association, and the Academy of Country Music.


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About the Author

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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