Nielsen Music Mobile App To Track Streams, Social Activity, Sales
Music industry members will be able to view Nielsen Music data using a new mobile app, Nielsen Connect, according to Billboard.
Nielsen Connect tracks streams, radio airplay, social activity and sales data. The mobile version features a listing of top albums, as well as links to more than 90 charts, industry data, and more. Additionally, the Favorites function allows users to save data on an artist in a folder, similar to how a song is saved in a playlist.
The new mobile app is free to download, though the data is available for a fee. A Nielsen Connect subscription is separate from other Nielsen products, such as SoundScan.
“Today’s executives interact with content in a mobile-first way, so it makes perfect sense for Nielsen to bring its trusted insights and sales information to the mobile platform,” said Erin Crawford, general manager for Music, Nielsen Entertainment.
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