Cumulus has announced an artist development competition called “NASH Next” to recognize and release music from top undiscovered country talent. NASH Next marks the latest expansion of the popular entertainment and lifestyle brand, and NASH’s second launch into the recorded music business, joining the NASH Icon label.
NASH Next features a nationwide talent search through online submissions, which will be promoted on more than 200 Cumulus radio stations. The grand prize winner will be signed to the new NASH Next record label, with each of the top 10 recipients participating in a 2016 NASH Next concert tour.
Online engagement between fans and artists/bands will be measured and counted in the talent competition. “Country is firmly established as the most popular music format and through NASH Next we are connecting directly with the fans and talent who are most engaged with the Country lifestyle,” said John Dickey, Executive VP of Content and Programming for Cumulus.
Beginning June 15, the NASH Next website will open for registration to artists and bands, as well as the fans who will judge them through a series of challenges that run through November. The winners will be decided based on a combination of three music industry judges, a “Spin Index” of social media activity and voting on the NASH Next website.
NASH Next will be based at the NASH Campus in Nashville.