Edison Research: Teens Prefer Streaming Audio Over Radio
American teens now spend more time with streaming audio services, such as Pandora and Spotify, than they do with AM/FM radio (including both over-the-air and the online streams of AM/FM stations), according to the fall 2014 “Share of Ear” report from Edison Research.
The study found that teens ages 13-17 spend an average of 64 minutes per day listening to streaming audio sources, versus 53 minutes per day listening to AM/FM radio.
“While AM/FM Radio listening leads by a significant margin among all other age groups, much of teens’ listening time has shifted to pureplay Internet audio services like Pandora and Spotify and others,” said Larry Rosin, President of Edison Research. “This could be a lens into the future of audio usage.”
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