Shelton Wraps “The Voice,” Preps Album Release

Blake Shelton’s coaching gig on NBC singing competition The Voice is coming to a close as the star gears up for a perfectly timed album release. The two-part season finale of The Voice starts tonight (6/28), where he will team with Brad Paisley to perform “Don’t Drink The Water,” a song written by Paisley and Tim Owens. Tomorrow night (6/29), Shelton will bring wife Miranda Lambert to the stage to sing with his team’s finalist Dia Frampton, who is competing for the crown against Javier Colon, Beverly McClellan and Vicci Martinez.

Shelton performed “Honey Bee” on the show last week, a perfect promotional push for his album set to drop July 12. The lead single is already a major hit, nearing the one million paid digital downloads mark, as the fastest selling Gold digital single from a country male.

Pre-orders for Red River Blue opened today, offering bonus and live tracks. Wal-Mart will have a CD/DVD exclusive package. Pre-sales at www.BlakeShelton.com offer consumers a range of options from the $14.99 digital download package, to an autographed plaque for $250
.

Shelton’s release is the latest in a string of projects from Warner Music Nashville that have been timed to coincide with TV coverage. John Rich’s Six Paks hit streets a week before his win on The Celebrity Apprentice, and Shelton scored big downloads when “Honey Bee” was released immediately following his performance and hosting slot on the ACM Awards.

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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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