Nichols Partners With Dunkin’ Donuts

The puns will be flying in all directions as Dunkin’ Donuts celebrates its new “Joe.” No, not another coffee, but “Joe Nichols,” who has signed a partnership with the coffee and baked goods vendor.

Nichols will tout the Dunkin’ Donut brand on his 2011 Nationwide Concert Tour and be featured on the company’s Iced coffee. [Fans are speculating that Nichols will be in the dough on this new agreement and that he will be careful not to end up in the hole.]

On Wed. June 22, Nichols will host a live video chat on Dunkin’ Donut’s official Facebook page which currently has 3.6 million likes. Fans will also get an opportunity to win prizes.

John Costello, Chief Global Marketing & Innovation Officer at Dunkin’ Brands, said, “This new partnership with Joe Nichols will provide a fun and exciting way to connect our fans to one of the hottest stars in country music and promote Dunkin’ Donuts’ iced coffee throughout the summer months and beyond. From our previous work with Joe, we know first-hand how his songs and personality resonate positively with people throughout the country and we are excited to participate in his concert tour and bring Joe and his music to our fans in multiple ways.”

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David M. Ross has been covering Nashville's music industry for over 25 years. [email protected]

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