McCurdy Raises $140k For St. Jude Children’s Hospital

When marketing a new single joins hands with raising funds for a worthy charitable cause it elevates the artist involved and becomes even more unique when that artist is a teen. Jennette McCurdy, star of Nickelodeon’s iCarly, decided to promote her new single with a cross country mall tour, Generation Love For St. Jude. And made a personal mission to raise $100,000 for the Children’s Research Hospital in the process. Along the way she performed for thousands of fans, and raised money by signing autographs and selling charity CDs with all proceeds to benefit the cause.

“What a great few weeks this has been,” said McCurdy. “What made it even better was the opportunity to partner with St. Jude and not only bring awareness to their life-changing facility, but also raise money to help the patients that come through their doors. I’m proud and honored to be associated with St. Jude and their amazing cause!”

The tour was named after the young artist’s new single “Generation Love,” produced by Jay DeMarcus of Rascal Flatts and available digitally now. A music video for the track, produced by Roman White is set to premiere on CMT’s Big New Music Weekend (April 22-24). The single will also appear on the artist’s debut country album scheduled for fall.

Buzz Jackson of KIIM in Tuscon, AZ said, “After a record-breaking crowd of over 4,000 came out for her mall show, it’s clear Jennette strikes a chord with listeners.” Birmingham, Alabama WDXB’s Tom Hanrahan said, “A mob scene would be an accurate description of the event we did here recently.”

 

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David M. Ross has been covering Nashville's music industry for over 25 years. [email protected]

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