InCharge 2011 Begins Production

(L-R) Sweethearts of the Rodeo were on the cover of the May 1990 InCharge which was the second edition, but the first in magazine format. Twenty-two years later another female duo, the JaneDear girls covered the 2010 InCharge.

InCharge, the definitive list of Nashville’s Music Industry Decision Makers, is now in production of its 23rd edition. As usual, compiling this group of leaders is complicated by the winds of change blowing briskly throughout the entertainment industry. The goal each year however, remains the same—to present and profile the most influential figures in the Nashville based entertainment industry. These are people who buy or sell significant quantities of goods and services, and those who are crucial in building entertainment careers for others.

InCharge began in 1987 as a stand alone book written by Edward Morris and published and produced by MusicRow Publications. It contained 243 entries. In May 1990 the second InCharge emerged in magazine format and was sent to all MusicRow subscribers. The added distribution carried InCharge to a wider audience, and a star was born. Now 22 years later, as we embark on the 23rd edition of this valuable resource it continues to be the most asked for and sought after of MusicRow’s annual print issues.

Be In This Year’s Issue
InCharge has become an indispensable go-to guide for experienced executives and newer arrivals wishing to study a comprehensive who’s who of the most important players and companies in Nashville’s entertainment world. As a result, the annual InCharge presents readers with an outstanding advertising opportunity. MusicRow is now accepting advertising in this coveted issue which hits stands in April, and continues to be an arm’s length away on desks throughout the year. Advertising space is expected to exceed capacity again this year, so please reserve as early as possible. (615-349-2171 or [email protected]) [Rate Card]

Update forms for the 2011 list have been sent to the over 400 executives featured in last year’s edition. If you were NOT included among last year’s MusicRow Decision Makers, but feel you merit consideration for this year’s edition, click the link below and complete a profile form. Then email the information to [email protected].

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About the Author

David M. Ross has been covering Nashville's music industry for over 25 years. [email protected]

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