Frank Offers Hit Formula

Jay Frank, CMT’s Senior VP, Music Strategy and author of Futurehit.DNA, stands at the forefront of the new music industry with his theories on the elements of a hit song. Now artists have the opportunity to put these ideas to music as part of the Futurehit.DNA Songwriting Challenge.

The music industry veteran will give three top-notch submissions featured placement on his blog, and his social networks. One Grand Prize winner will receive an hour-long consultation with Frank on what makes their tune hit-worthy and what next steps are appropriate. Entries for this unique contest are available until October 1st.

“People don’t listen to music the same way anymore,” says Frank, “and they certainly don’t discover music the same way anymore… If artists aren’t going to pay attention to that, then they are going to lose out on the key methodology that people utilize to find your music. You have to play into the way technology works by saying to yourself, ‘How do I listen to this when it comes through on that technology? How does it sound when it first comes in that way?’ Those are the artists that are going to succeed moving forward.”
To get a copy of Futurehit.DNA or submit songs to Frank for consideration, go to


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