John Ettinger Launches Firm

Veteran music industry executive John Ettinger has formed Ettinger Talent Associates (ETA), an artist management and consulting firm. His first clients are Grammy nominated band Emerson Drive and singer Alissa Griffith. Ettinger will also serve as a consultant for various other projects.

“This is an exciting time in our industry, an evolution of what controls country music,” said Ettinger. “To jump into this new-model environment with an amazing group like Emerson Drive and an A-level talent in Alissa is exactly where I want to be. Many artists are searching for representation, advice, and skillful handling of their number one marketing tool, radio. ETA will provide this and more.”

Ettinger’s 20 years in the music business include 14 years with Mercury Records, the last seven as Promotion VP, overseeing promotion for Shania Twain and Toby Keith, and launching multi-platinum artists Sugarland and Billy Currington.

Ettinger joined Disney in 2008 in the role of promotion head for Carolwood Records where he oversaw the launch of trio Love And Theft. He segued to Lyric Street for the same role in 2009. He has served in the management offices for various acts, including The Kentucky HeadHunters. Ettinger holds a B.S. from Cornell University.

He can be reached at [email protected] or 615-438-7667.


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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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