The action will extend across multiple screens during the Sept. 1 airing (ABC, 8-11p.m. ET) of the CMA’s broadcast special CMA Music Festival: Country’s Night To Rock. Fans will be able to visit ABC.com to view twitter feeds from a variety of artists including Julianne Hough(@JulianneHough), Lady Antebellum (@ladyantebellum), Reba McEntire (@Reba), Tim McGraw (@TimMcGrawArtist), Blake Shelton (@BlakeShelton), Keith Urban (@KeithUrban), and Zac Brown Band (@ZacBrownBand).
On CMAfest.com fans will also will able to read artist’s observations about the three hour special plus behind the scenes insight, anecdotes and memories using their Facebook account.
“As an event, CMA Music Festival is about these unique interaction opportunities between the artist community and the fans,” said Ben Bennett, CMA Digital Marketing Manager. “The Tweet ‘N’ Greet is a fun, inventive way of translating that artist/fan connection to the ABC broadcast. The artists and fans get to communicate while they share the common experience of watching the television show.”
The “Tweet ‘N’ Greet” will create an interactive feed between the fans and artists. Fans will have a direct connection to some of their favorite performers, not only allowing them the opportunity to ask questions, but also providing them with behind-the-scenes access. The official hashtag for the event is #cmatv. Fans using the hashtag will be entered to win prizes during the show.
CMA Music Festival: Country’s Night to Rock is hosted by McGraw and features Taylor Swift in the first network television performance of her new single “Mine.” Also performing are Trace Adkins, Jason Aldean, Dierks Bentley, Billy Currington, Alan Jackson, Jamey Johnson, Kid Rock, Lady Antebellum, Miranda Lambert, Martina McBride, McEntire, McGraw, Justin Moore, Brad Paisley, Kellie Pickler, Rascal Flatts, Darius Rucker, Shelton, Josh Turner, Uncle Kracker, Carrie Underwood, Urban, and Zac Brown Band.