Martina’s Fan Base Gets Involved

With social networking fostering a whole new level of listener involvement, multi-platinum artist Martina McBride is finding myriad ways to engage her sizable and dedicated fan base. While the singer is the first to admit that the life of a superstar isn’t always glamorous, that hasn’t stopped her from taking her fans “into the action,” whether it be to a monthly marketing meeting, a behind-the-scenes look at  her latest video shoot, or  backstage access on the Shine All Night tour. McBride makes of point of encouraging fans to get involved, whether it be via Twitter, MySpace or other online outlets. and McBride recently teamed up to give fans the chance to karaoke for the singer. The competition allows fans to belt out songs from Shine, including her current Top 20 single, “Wrong, Baby, Wrong,” as well as familiar classics, including “This One’s For The Girls.” will narrow down the entries to 20 and McBride will pick the winner, who gets travel and accommodations to check out the Shine All Night tour stop in Altanta, GA on May 1. Fans can log on to to give it their best shot.

Non-singing fans can follow the singer on Twitter for more ticket giveaways. McBride gives fans the chance to win tickets for each show via a Twitter scavenger hunt. She personally hides the tickets with a hand-written note on the day of the show and the hunt begins. McBride tweets clues for the location of the tickets until they are found. Winners are encouraged to tweet a photo of themselves with the tickets.

“The Twitter ticket hunt is a really fun way to connect with the fans in each city and we have a blast doing it,” says McBride. “I tweet the clues myself so it’s really cool to see the winners in the front row. Sometimes they even bring the envelope and wave and say thanks!”

“Martina Moments” have been taking fans “behind the curtain” since May 2009 and the fun continues this week as fans get a backstage look at how McBride prepares for her show with the “Dance Party” episode. It becomes available today (3/25) at Other moments, including a visit to McBride’s hometown, McBride onstage with Kid Rock and behind the scenes at the video shoot for “Wrong, Baby, Wrong” can be found on her site as well, with new moments being added weekly.


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Category: Artist, Featured, Sales/Marketing, Touring

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