Book Review: 25 Notes for the Successful Musician

bookChad Jeffers is a successful in-demand road musician; he currently tours as Carrie Underwood’s steel guitar player and previously toured with Keith Urban, playing a variety of instruments. He was also a member of the group Pinmonkey, which had several singles released by RCA.

Jeffers’ new book, 25 Notes for the Successful Musician: The Ultimate Guide to Making It in the Music Industry is aimed at aspiring musicians. First, he wants to bring a dose of reality to those who believe playing music for a living is all glitz and glamour, by stressing the importance of professionalism.

What sets Jeffers’ book apart is that he stresses the networking aspects of being a musician. A musician certainly has to be able to perform at a professional level in the industry but, after that, it’s personality and networking that determines who gets the gigs. He also stresses that practice and preparedness are essential—something many young musicians overlook. It’s more than just getting your guitar tuned, it’s getting yourself in tune with who’s going to hire you and the audience you’re playing for.

In his “notes” on “Work Hard and Be Nice” and “It’s All About Sales. Are You a Salesman?” Jeffers confronts the issue of whether its “music” or “business” (he’s also got a chapter by that title). The answer, of course, is that it is a mixture of both and those who ignore one side in favor of the other are doomed to come up short when they chase their dreams.

Finally, Jeffers ends his book with some practical advice with “Save (and Invest) Your Money” and “Taxes.” He is right on about these important topics. Too many musicians proclaim that they love the music and hate the business, but those who want a long-term career that ends with some dignity need to keep an eye on the business side, whether they “love” it or not.

Copies of 25 Notes are available for $19.99.

Updated Official Release: Genovese To Exit CMA

Tammy Genovese

Tammy Genovese

The County Music Association (CMA) Board of Directors announced today that Tammy Genovese has submitted her resignation as Chief Executive Officer effective Wednesday, Dec. 2.

Genovese, a 24-year veteran of CMA, has successfully overseen the organization’s continued phenomenal growth and financial stability even as music genres across the nation have experienced a slump.

“We are extremely grateful to Tammy for the commitment and talent she has brought to our organization through the years,” stated Randy Goodman, Chairman of the CMA Board and President of Lyric Street Records. “Tammy has made a positive impact in our industry and we wish her the very best in her future endeavors. We thank her for her many contributions to CMA.”

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Steve Moore

Goodman said Steve Moore, Chairman-elect of the CMA Board and Senior Vice President of AEG Live!, has agreed to serve as interim director of the CMA during the transition. The Board will engage a search firm to conduct a national search for a new executive director.

Under Genovese’s leadership, the 2009 CMA Music Festival hit an all-time high attendance record despite a downturn in the economy and a general decline in festival attendance across the nation. The Festival experienced a 7.2 percent increase over 2008 during the four-day event. The recent “43rd Annual CMA Awards,” which aired live on the ABC Television Network before a sold-out crowd at the Sommet Center in Downtown Nashville, was the most watched CMA Awards since 2005. ABC attracted the biggest Wednesday audience with non-sports programming in more than four years; and its highest Adults 18-49 rating in two years. The CMA Awards came in third for the week in the Adults 18-49 demo and fifth for the week in Total Viewers with 17.2 M.

Jo Walker-Meador and Ed Benson taught me that success is built on hard work, passion and integrity. I am honored to have worked with these two amazing people and many other great music and business community leaders,” Genovese said. “I am happy to say I have successfully carried on Jo’s and Ed’s tradition, and I walk away after 24 years, both gratified and proud of my accomplishments. 2009’s success speaks for itself! I am forever grateful to the great staff and their hard work, loyalty, and dedication. My team has been the best and I know they will carry on CMA’s tradition of excellence and integrity.”

Benson, who served as CMA’s Chief Strategic Officer from January 2006 to August 2008, as its Executive Director for 14 years, and as its Associate Executive Director for more than 12 years, noted: “The fact that the CMA has experienced such substantial growth during a time when many companies are shrinking or closing their doors is a testament to Tammy’s tenacity and business savvy. Tammy and I worked closely together for over 20 years and I know she will be successful in whatever her next endeavor may be.”

“Tammy is a super charged dynamo and I’m eagerly looking forward to learning where phase two of her career takes her,” added Kitty Moon Emery, CEO of Kitty Moon Enterprises and CMA Board member. “I’m just hoping that whatever destination she chooses that she will stay headquartered in Nashville. It has been evident for quite some time that she genuinely understands and appreciates the entertainment/Music City brand. And we need Tammy in Nashville to help us continue to make Nashville one of the world’s top destinations!”

Genovese began her career at CMA in 1985 as Administrative Service Coordinator. She was promoted to Director of Administrative Services in 1990 and then Director of Operations in 1992. In 1999, she was promoted to Associate Executive Director. In 2006, she was named Chief Operating Officer and within a year was appointed CEO in 2007. In her role as CEO, Genovese directed her talents and energy on CMA’s mission and long-term strategic imperatives and external business relationships. Genovese holds a master’s degree in business administration, which she earned while advancing her career at CMA.

In June 2009, the Canadian Country Music Association presented Genovese with one of its most prestigious honors, the Leonard T. Rambeau International Award. Her additional recognitions and honors include Billboard’s Top Women in Music (2006, 2007, 2008, and 2009) and Nashville’s Forward 50 List (2007). She is an alumnus member of Leadership Nashville and Leadership Music. Genovese is a member of the Music Community CEO Group, Nashville’s Agenda, NARAS, Canadian Country Music Association, ACM, Society of Association Executives, and the Women’s Fund. She is also a board member of the Center for Nonprofit Management, The Country Music Hall of Fame and Museum, Nashville Sports Council, and the United Way of Metropolitan Nashville. Mayor Karl Dean recently appointed her to the newly created Music Business Advisory Council.

After today, Genovese can be reached at [email protected].

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Posted earlier today: Country Music Association CEO Tammy Genovese is leaving the organization where she has worked for 24 years. Steve Moore, Sr. VP of AEG Live, who recently moved into the CMA Board Chairman seat will fill in in the interim.

After a long career with the CMA, Genovese was promoted to its top position two years ago following the retirement of longtime head Ed Benson. Benson officially retired in August 2008 after 29 years with the important music trade association.

The CMA’s new Board year begins Jan. 1, 2010. Taking over as President of the Board is Steve Buchanan, President Grand Ole Opry Group. Buchanan, who is currently President-Elect, will be joined by Moore in CMA’s top two leadership positions. Officers for the 2010 term will be Chairman Moore; President Buchanan; President-Elect Gary Overton, Exec. VP/GM, EMI Music Publishing; and Secretary/Treasurer Erv Woolsey, The Erv Woolsey Company.

Mansion at Fontanel Opening Venue, Restaurant, More

f3The famed Mansion at Fontanel, Barbara Mandrell’s former estate, is being turned into an entertainment attraction that will include an outdoor music venue, restaurant, microbrewery, distillery, walking trails, memorabilia museum and more. The property’s main house is a 27,000-square-foot log cabin that will be refitted for special events such as weddings and corporate meetings, as well as public tours.

The 135 acre property is owned primarily by Marc Oswald and Dale Morris, who list Kenny Chesney, Gretchen Wilson, and John Rich among their management clients.

According to the Tennessean, it was an uphill battle to get civic approval for the project from Fontanel’s surrounding Whites Creek community. The music venue was a particular sticking point but was approved when limitations to the number of events, and sound decibel level were agreed upon. It is expected that the outdoor venue will hold about 2,500 people, with lawn chairs or picnic blankets for seating. Plans call for the venue, restaurant and mansion to open in late spring or early summer.

The newspaper reports that others on board with the development include Tower Investments and Tom Morales‘s TomKats catering, which owns Loveless Cafe and more.

Nashville’s last outdoor venue, Starwood Amphitheater, closed in 2006.

See all the details at www.fontanelmansion.com.

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Currington’s Global South Relief Organization

Billy Currington has established Global South Relief, an organization that will deliver supplies to various Central American countries in need. In conjunction with Nashville songwriters Brett Jones, Scotty Emerick and Dallas Davidson, Currington will play a free show at 5:30pm this Saturday (12/5) at Sloppy Joe’s in Key West, Florida in order to raise awareness for the effort. Following the event, Currington, Jones, Emerick and Davidson will travel to Guatemala and Costa Rica to deliver the first round of goods. Visit www.globalsouthrelief.org

“I’ve been so inspired by the people of these countries,” said Currington. “They survive on very little and it serves as a reminder that I am very blessed and can provide assistance. The goal is to make this an annual trip and to reach as many countries as we can in the future to provide these people with some relief.”

Currington (photo from www.billycurrington.com)

Currington and various children (photo from www.billycurrington.com)

Valentine Leaving Columbia Nashville

Alex Valentine

Alex Valentine

Alex Valentine, Director, Regional Promotion, Columbia Nashville is leaving the company effective December 14.

Jimmy Rector, Columbia’s VP, National Promotion has no plans to accept resumes for Valentine’s replacement.

Grammy Nominations Special Tonight

grammy“The Grammy Nominations Concert Live — Countdown To Music’s Biggest Night,” takes place tonight (10/2) at Club NOKIA in Los Angeles. The special will air on CBS from 8-9 pm CT and marks the second time for Grammy nominations to be announced live on prime time television. Performers include the Black Eyed Peas, Sugarland, Maxwell, and Nick Jonas & the Administration. LL Cool J will take on hosting duties, and scheduled presenters include Linkin Park, George Lopez, Katy Perry, Smokey Robinson, Ringo Starr, T-Pain, and Dwight Yoakam. The 52nd Annual Grammy Awards will be broadcast live at 7 pm CT Sunday, January 31, 2010 from the Staples Center in Los Angeles. A full list of nominees can be found at www.grammy.com following tonight’s show.

Urban Toasts No. 1 With Steve McEwan

Pictured are (l-r): BMI’s Jody Williams, Capitol Nashville’s Mike Dungan, 19 Entertainment’s LeAnn Phelan, Sony ATV Music Publishing’s Troy Tomlinson, producer Dann Huff, co-writer Steve McEwan, Keith Urban, EMI Music Publishing’s Gary Overton, BMI’s David Preston, and Borman Entertainment’s John Grady. Photo by Drew Maynard

Pictured are (l-r): BMI’s Jody Williams, Capitol Nashville’s Mike Dungan, 19 Entertainment’s LeAnn Phelan, Sony ATV Music Publishing’s Troy Tomlinson, producer Dann Huff, co-writer Steve McEwan, Keith Urban, EMI Music Publishing’s Gary Overton, BMI’s David Preston, and Borman Entertainment’s John Grady. Photo by Drew Maynard

Songwriter Steve McEwan celebrated another trip to the top of the charts with Keith Urban yesterday (12/1) in Nashville. Urban’s rendition of “Only You Can Love Me This Way,” co-written by his fellow BMI songwriters McEwan and John Reid, marks the 12th No. 1 single for the two-time Grammy Award winner and recent AMA victor, as well as the second chart-topper from his latest album, Defying Gravity.

“It’s sometimes an intangible thing that draws me to a song,” said Urban, who also co-produced the song with longtime collaborator Dann Huff. “When I heard ‘Only You Can Love Me This Way,’ I was struck by the opening guitar riff and the beautiful sentiment. It’s certainly a song that says how I feel. I loved the melody, the simplicity and the honesty, and when a song hits me that way, I’m not likely to be alone.”

A perpetual hitmaker, McEwan is also behind Kenny Chesney’s “Young,” Brooks & Dunn’s “That’s What It’s All About,” and Carrie Underwood’s “Just a Dream,” and many more. Reid, who was unable to attend, is also a songwriting superstar: He penned Leona Lewis’s breakout smash “A Moment Like This,” as well as hits for Tina Turner, Rod Stewart, Kelly Clarkson, and more.

Rogers Adds Second Symphony Show

kenny rogersCountry and pop music icon Kenny Rogers has added a second date to his scheduled appearance with the Nashville Symphony in early 2010. Rogers quickly sold out his February 5, 2010, engagement at Schermerhorn Symphony Center and – due to the high demand for tickets – he will now perform an additional concert there on Thursday, February 4, 2010, at 7 p.m.

“We were expecting a great deal of excitement about our Kenny Rogers concert, but the response we’ve received has been beyond our expectations,” said Jim Mancuso, Vice President of Artistic Administration at the Nashville Symphony. “With such an overwhelmingly positive response to the first concert, we’re very pleased to be able to offer a second concert with Kenny.”

The Nashville Symphony is also celebrating the holidays with a trio of seasonal offerings. They include a holiday sing-along special, “Home for the Holidays,” on Thursday, December 10; Handel’s beloved Messiah, led by Nashville Symphony Chorus Director George Mabry, on December 17, 18 and 19; and the sold-out Ann & Monroe Carell Family Trust Pied Piper children’s concert, “Happy Holidays! A Winter Wonderland,” on December 19.

Details at www.nashvillesymphony.org.

Shelton Release Due In Early 2010

blake shelton1“Hillbilly Bone,” the lead single and title track from Blake Shelton’s new album will hit digital retailers on Dec. 22. The song and video feature Shelton’s pal Trace Adkins, and the video is already available for paid download.

Also on Dec. 22 Blake Shelton: The Essentials, a digital compilation of his best-known tracks, including his six-week No. 1 debut single “Austin,” and the multi-week No. 1’s “Some Beach,” “Home,” “The Baby,” and “She Wouldn’t Be Gone” will be released. The Essentials collection will be available exclusively at iTunes for three weeks.

Hillbilly Bone will be his sixth album, due in early 2010 and offering six new cuts as a special at a special “six pak” value price. Hillbilly Bone will be Shelton’s first studio release since 2008’s Startin’ Fires, which spawned the No. 1 hit “She Wouldn’t Be Gone.”

Underwood Makes Big Donation To Humane Society

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Pictured (l-r): Sony Music Nashville VP, Digital Business Heather McBee and Chairman Joe Galante; Underwood; Leighann McCollum, Tennessee State Director of The Humane Society of the United States; Sony Music Nashville Executive VP Butch Waugh; 19 Entertainment’s Ann Edelblute; and Sony Music Nashville Senior VP, Sales & Operations Paul Barnabee. Photo Credit: John Russell

Animals were the big winners as superstar Carrie Underwood, together with 19 Recordings and Sony Music Nashville, recently presented The Humane Society of the United States with a check for $200,000. The check reflected the charitable proceeds from sales of Carrie’s recording of “Home Sweet Home,” which served as the contestant farewell song on the past Season 8 of American Idol. The digital single for “Home Sweet Home” was available exclusively on iTunes during its first week of release.